Australian honey news and information — Bega Cheese Limited
Bega gives up on bHoney, Purple Hive Project
Bega Cheese Limited Bhoney Purple Hive Project
Bega Cheese Limited has abandoned the Australian retail honey market. Its bHoney product was withdrawn from retail sale in Australian supermarkets in the second half of 2025.
And the 'Purple Hive Project' appears to have died along with it.